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avatar for Arvind Malhotra

Arvind Malhotra

UNC Kenan-Flagler Business School
T.W. Lewis Scholar Professor of Strategy and Entrepreneurship
Chapel Hill, NC
The impact of social media on business; open innovation approaches in innovation tournaments and collaborative communities; and virtual teams are areas of research for Arvind Malhotra. His research projects include studying successful how brands leverage social media for creating a loyal customer base, successful open-innovation organizational and extra-organizational structures; adoption of innovative technology-based services, such as wireless, by consumers and organizations; and management of knowledge in extra-organizational contexts.

My Moderators Sessions

Friday, November 21
 

9:15am